2014年1月20日，周一，深圳/ ----- 近日，由全国最大的出租车内互动媒体触动传媒联合腾讯游戏爱心联盟及深圳市血液中心，首次在深圳发起了“触动心灵，为爱举手”的无偿献血活动。与此同时，深圳出租车内无偿献血预约频道也即将在2月正式上线。至此，深圳成为第三个开通出租车献血预约通道的一线城市。

 

（从左到右）腾讯游戏市场部助理总经理侯淼、深圳血液中心副主任卢亮、触动传媒荣誉主席吕良伟和触动传媒创始人兼执行主席冯辉中出席了活动。

 

 

活动献血志愿者合影 

 

腾讯员工正在献血中

腾讯游戏爱心联盟作为“触动心灵，为爱举手”无偿献血活动在深圳的首个合作爱心企业组织，今日在腾讯大厦举行的献血活动，仅现场献血员工总人数就有近80人。腾讯游戏市场部助理总经理侯淼先生表示：“腾讯游戏爱心联盟汇聚腾讯游戏旗下所有用户的爱心，2009年至今已组织开展了100余次爱心公益活动，遍及全国20省，每一处都得到了热情响应和支持。爱心联盟首次与触动传媒的公益合作，希望今后能有更多这样的合作机会。”

深圳市血液中心副主任卢亮对即将登陆深圳的出租车献血预约按钮满怀期待：“虽然深圳献血率一直走在全国前列，但我们还是会继续开拓像触动传媒这样的既创新又高效的、接地气的无偿献血报名通道，让更多市民可以更便捷的参与无偿献血，感受到助人为乐的快乐中去，因为献血可以救人。”

触动传媒创始人兼执行主席冯晖中表示：“截止去年年底，全国六城市出租车内‘触动心灵，为爱举手’无偿献血按钮覆盖人次已超过5.8亿，仅京沪两地就有超10万名乘客通过出租车互动荧屏报名参加无偿献血活动。这个数字将随着深圳市献血预约频道的开启将进一步增长，我们也将秉承最初的承诺，将无偿献血宣传事业进行到底，很简单，它可以拯救更多生命。”

触动传媒荣誉主席、国际知名演员吕良伟先生也来到现场，他作为此活动的宣传大使，曾在连续拍戏十多个小时后赶赴活动现场参与献血。他建议道：“首先，很高兴此次与国内第一网络公司‘腾讯’合作。出租车内的无偿献血预约频道是一个非常有新意的公益模式，也是中国具有鲜明特色的公益互动平台，我希望这个平台能够为更多国内外的公益机构组织带来新的启发，共同创造更多新工具来开展公众援助，促进社会发展。”

2012年9月开始，上海市血液中心、北京市血液中心联合触动传媒共同发起的“触动心灵，为爱举手”无偿献血公益活动已联合社会各界明星名人、10多家爱心企业和其他社会团体当场奉献热血，并以实际行动来消除公众对无偿献血的误解。触动传媒乘客调研显示，一年多来，此活动影响超八成的受访乘客，表示对献血会有更积极态度。所以，它从很大程度上通过生动、形象有趣的宣传，让无偿献血成为一项触手可及的“时尚公益”，为努力提升城市街头无偿献血人群，缓解临床用血压力做出了巨大贡献。

Touchmedia and TGSR Transmitted the Campaign of Happy Blood Donation
——‘Touch Your Heart – Donate for Love’ gets full support from Shenzhen Blood Center
January 20th.2014,Monday Shenzhen—— Recently Touchmedia, China’s biggest in-taxi interactive media company, in conjunction with Tencent Games Social Responsibility and the Shenzhen Blood Center, launched the “Touch Your Heart – Donate for Love” campaign in Shenzhen for the first time.  The campaign aims to encourage lifesaving blood donations and the interactive program on Touchmedia’s screens in Shenzhen taxis will be seen from February. This marks the third of China’s first tier cities to adopt the program.
As the warm hearted, first corporate partner in Shenzhen of the“Touch Your Heart – Donate for Love” Program, Tencent Games Social Responsibility (TGSR) encouraged people to volunteer in the Tencent Building. The result was excellent, with nearly 80 staff donating their blood on just the first day. Mr. Hou Miao, Marketing Assistant General Manager of Tencent Games said, “Tencent Games Social Responsibility gathers the love of all users of Tencent Games and together we have launched over 100 public service projects, in 20 provinces across the country, getting a warm response and strong support for effort. TGSR is working with Touchmedia on a public service program for the first time and we look forward to many more such opportunities to help the community together in the future.’
Lu Liang, Vice Director of the Shenzhen Blood Center, expressed his optimism for the booking program which will launch on the in-taxi screens in Shenzhen soon saying, “Although the blood donation rate in Shenzhen has been amongst the best in the nation, we must continue to look for new and effective ways to encourage people to donate and to make it more convenient for them to do so.  We want them to feel the joy of helping others and to know that they could be saving someone’s life!”
Micky Fung, the Founder and Executive Chairman of Touchmedia, noted, “Up to the end of last year, this campaign has reached over 580 million passengers in 6 different cities in China, with more than 100,000 registering to donate blood through the taxi screens in just Beijing and Shanghai.  With the opening of the blood donation booking program in Shenzhen, this figure will grow yet further and we are committed to continue to expand and develop the program.  Quite simply it saves lives!”
As the Celebrity Ambassador for the campaign and Honorary Chairman of Touchmedia, Ray Lui also was present at the event and an immediate donor, despite coming straight from a grueling 10 hour movie shoot.  He declared that, “We are very pleased to be working with Tencent, the leading network company in China, to grow the in-taxi blood donation booking channel.  It is a creative and unique interactive public charity platform and I hope that this platform will also help bring forward other new ideas for public service organizations, both at home and abroad, to create more new tools to help the public aid our country’s social development.”
Since being launched in September, 2012, by Shanghai Blood Center, Beijing Blood Center and Touchmedia, the campaign of “Touch Your Heart – Donate for Love”, has united many celebrities, more than a dozen caring corporations, other social organizations and people from all parts of the community to donate blood.  It has also worked very successfully to raise awareness of the need and to eliminate public misperceptions about blood donation.  Over that time the percentage of the public with a positive attitude towards donating blood has risen dramatically to now be over 80%.  The campaign has made giving blood easier and more accessible to everyone and even made it “fashionable”, through its vivid and entertaining advertising.  The result has been a huge increase in the number of people donating blood and a significant effect on relieving the stress on clinical requirements for blood.
关于“触动心灵”
作为企业社会责任的一部分，触动传媒自2008年起就建立了“触动心灵”慈善公益品牌，致力于向乘客及社会公众推广从“公益心”到“公益生活”的一种理念。多年来触动传媒通过本身的媒体传播渠道，围绕着地球环保、关爱儿童、白领健康、社会公民社会公众习惯引导四大主题，坚持不懈地在努力！
2008年，“触动心灵”启动“多背一公斤”白领公益旅行活动，有思考、有组织、有目标地让平日忙碌的人们能通过他们所信任的平台完成公益旅行；2009年曾推出“触动心灵•点亮人生”为农民工子弟学校捐建图书馆项目；同年，又推出关注灾后教育的“为明天•触动心灵” 四川大型支教公益项目。
2012年发起了“触动心灵•为爱举手”出租车内预约无偿献血的公益活动，该活动已得到众多社会名人，企业和社会团体的认可和支持，到目前为止，京沪两地已有超10万名乘客通过触动传媒互动荧屏报名参加无偿献血活动，同时通过互动荧屏的公益宣传，很大程度上改变了人们对无偿献血的误解和看法。“触动心灵”公益心， 是号召更是引导，是感动更是行动！让我们共同努力！
“触动心灵”官方网站：http://www.touchmedia.cn/touchurheart
About TOUCH YOUR HEART
Since 2008, as a part of Touchmedia’s efforts to help the community, it has been running a series of charitable and community service campaigns under the banner “Touch Your Heart.”  The programs are united by 4 ongoing themes: Helping Save our Earth, Caring for Children, Improving White-Collar Health, and Education for A Better Society.
Programs have included “Touch Your Heart, Load 1KG More,” so busy professionals in the big cities can exploit their travel opportunities to help others in need;  “Touch Your Heart, Light Your Life,” to build libraries for children and schools in underprivileged areas; and “For Tomorrow, Touch your Heart,” to support education in the earthquake stricken Sichuan Province.
In 2012, Touchmedia launched the in-taxi “Touch Your Heart – Donate for Love” blood drive campaign, supported and endorsed by many celebrities, companies and public service groups.  Over 100,000 passengers just in Beijing and Shanghai, the first cities where the program was launched, have already registered to donate blood through the scheme and many misperceptions about blood donation have been remedied.  The charitable heart symbol of the “Touch Your Heart” program aims to not only recognize the good heart of most people, but to help educate and make effective action easier.  We hope everyone will get involved!
Touch Your Heart Official Website: http://www.touchmedia.cn/touchurheart

关于“爱心联盟”
腾讯游戏爱心联盟，汇聚腾讯游戏旗下所有用户的爱心。2009年至今已组织开展了100余次爱心公益活动，遍及全国20省，每一处都得到了热情响应和支持！
我们是腾讯游戏玩家，我们是快乐的精灵，我们要把快乐和幸福带给所有热爱生命、热爱生活的人们！在他们需要我们的时候，用我们的爱心汇集成涓涓细流汇聚成爱的海洋！用我们的爱心带给他们快乐和希望！

响应倡议，参与爱心公益行动，并不是什么壮举，只是凝聚爱的力量，汇聚爱的溪流，让它流淌更远。爱与善的存在可以薪火相传、生生不息。也许被帮助的人们并不会知道是谁在关心他，帮助他，但您的这份爱心，您的这颗火热的心，让他能够体会到真情给人带来的无尽关怀与希望！

腾讯游戏和您一起用青春激情，用火一样的热情呼唤真情世界！让我们的行动唤醒把爱心深埋心底的人们！一起为社会公益奉献我们的一份爱心吧！

用爱创造快乐！让我们坚持健康快乐的游戏态度，用行动实现我们的公益梦想！
腾讯游戏爱心联盟官网：http://game.qq.com/tgsr/web2013/
腾讯游戏爱心联盟官博：http://e.t.qq.com/TGSR_love

 

关于触动传媒
触动传媒由执行主席兼首席执行官冯晖中于2003年创立，专注于发展国内先进的互动荧屏媒体技术，并扩展全球。如今，触动传媒已经是国内最大的出租车内互动传媒企业，为品牌提供创新的营销平台去跟消费者建立更紧密的互动关系，获得更好的互动效果，以提升品牌知名度、回忆度和消费者反馈度。
想了解更多有关触动传媒的信息，请登陆：www.touchmedia.cn
触动传媒官方微博：http://weibo.com/touchmediachina
About Touchmedia
Touchmedia was founded by its Executive Chairman and CEO Micky Fung in 2003 to develop state-of-art touchscreen media technology in China and internationally.   Today, Touchmedia is already the largest in-taxi media company in China, providing an innovative marketing platform which allows brands to engage consumers more effectively, building higher involvement for better awareness, recall and response.
For more about Touchmedia： www.touchmedia.cn
Touchmedia Official Microblog: http://weibo.com/touchmediachina